Representing Türkiye abroad with her academic and artistic studies, world traveler (number of countries visited: 107 countries), economist, educator, student coach and risk expert, auditor, IT, Telecommunication and Energy contracts, forensic expert, researcher, sports trainer and author Hicran Çiğdem YORGANCIOĞLU, CLC 360- MIM CHI 360 -“HOMO HOMINI MANIPULUS” THE RESTORATION OF “6” SIX FOR A NEW ETHIC MEDIA PARADIGM SHIFT Manipulation, Rhetoric, Propaganda, Chiasmus, Aphorism, Fallacy -“HOMO HOMINI MANIPULUS “ THE RESTORATION OF “6” SIX FOR A NEW ETHIC MEDIA PARADIGM SHIFT has 2 books published in Turkish and English by Sarmal Bookstore. The books took their place on bookshelves and in publishing houses such as Amazon, D&R, İdefix, Kitapyurdu, Simurg Kitabevi, Nadir Kitap, Kitap Sepeti in Türkiye and abroad. INTERVIEW As far as we can see, it is believed that the book will be successful both domestically and internationally in different countries. Among those who share their impressions, views and wishes about your latest books in both English and Turkish, we see academicians, deans, lecturers, diplomats, artists, journalists, actors, opinion leaders and many professional names from different fields. Do you also believe in the success of the book and in short, why was this book written? H. CIGDEM YORGANCIOGLU: First of all, I would like to thank the aforementioned valuable people who believed in the success of the book, spent time and effort, shared their views and wishes, my publishing house Sarmal Kitabevi and those who contributed to all processes including printing, and you, who enabled us to convey our thoughts to the reader through this interview, and then I will answer your questions as follows. This book was written to help you develop an insight that provides resistance to media manipulation (and even manipulation in general in all of our lives) while critically investigating the boundaries of these notions through 6 concepts (Manipulation, Rhetoric, Propaganda, Chiasmus, Aphorism, Fallacy) with a 360-degree perspective in media and communication studies and with the scope of Cigdem Yorgancioglu ChiLange Challenge CLC 360 model through the points of important theories, methods and discussions that touch the living space. As in every work prepared with sincere efforts and labor, I have full hope and faith that this book will also be successful and that both books will contribute to the fields used as educational materials both domestically and internationally. At first impression, it seems like a book that is not only original to academic and corporate life, but also prepared for everyone. It is as if everyone can find an area that is relevant to them. H. CIGDEM YORGANCIOGLU: You have interpreted it well. It is a starting guide to the ethical, effective and determined struggle against the exposure to manipulation (and mobbing in cosporate life) that prevents people from becoming independent in all layers of society and causes them to be unable to produce ideas. CLC 360 – MIM CHI 360 METHODOLOGY What are the main topics in the courses, studies and workshops on the language of manipulation, science, politics and propaganda? H. CIGDEM YORGANCIOGLU: The book is an educational product of “Creative Destruction, Disruptive Innovation and Design Thinking” by Hicran Çiğdem Yorgancıoglu. CLC360 and MIM CHI 360 Programs reflect a Rote-Free, Liberating and Self-Confidence Developing Agile, Ethical Education, Learning and Teaching Model. Hicran Çiğdem Yorgancıoğlu is the sole trainer, coach and program manager of these cognitive and behavioral training programs. This book is a comprehensive research compilation inspired by HİCRAN.ÇİĞDEM YORGANCIOĞLU’s unique, creative, innovative teaching and training programs and reflecting the effects of media and ethical journalism on society from a broader perspective with the CLC 360 APPROACH. This book aims to examine the propaganda language, ethical and unethical media inspired by H.CIGDEM YORGANCIOĞLU’s unique, creative, innovative CLC 360 coded teaching and training programs. It is a study written by Çiğdem Yorgancıoğlu herself as a result of an original and comprehensive research compilation reflecting the effects of media manipulation on society on a global scale and from a broader perspective. This book can provide a foundation for more academic research and theory by providing a higher resolution picture than the author’s individual capacity alone. (Çiğdem Yorgancıoğlu) CLC 360 METHODOLOGY courses , studies, workshops shed light on how and why we are manipulated in today’s world. It points out the role of media and non-media factors in this manipulation. It explains the rhetoric and propaganda language used in the media. In these studies, it shows the weaknesses of our brain’s conscious functions in reading this propaganda and manipulation language. In addition to these studies, where we experience the subtleties of living without being exposed to manipulation both at the institutional level and as individuals in daily life, now these HOMO HOMINI MANIPULUS source books have come. As a versatile world traveler with expertise and interests in different disciplines, who has visited 107 countries so far and represented Türkiye both in academic fields and in the art world, are there any connections between the writing of this book and these social responsibility works in different geographies outside of your world tour program? H. CIGDEM YORGANCIOGLU: You have touched upon a very accurate subject. In order to create a more educated and peaceful society in the world, our ultimate goal is to create a sensitive, polite, high-welfare, peaceful, lively and agile information society that prevents destructive conflicts in the world without straying away from ethical and conscientious values with critical thinking and serves to solve existing destructive conflicts. At a time when globalism is growing even more, we do not have to endure the negative results and manipulations of unethical, polarizing and alienating journalism and disinformation that prevents justice, fair sharing, conscience, critical thinking, science and truth all over the world, and we do not have to remain indifferent to ethical media people being denigrated and their reputations being damaged due to assumptions, prejudices and generalizations. It seemed possible both logically and intuitively to develop methodical and rational awareness and insight with education and a multi-dimensional intra-disciplinary perspective. After completing your Business and Economics education at Boğaziçi University and transitioning to a professional life and education sector that lasted almost 40 years, you are now studying at a university again after many years. What was your motivation that led you to the Department of Political Science and International Relations at Istanbul University and is there a connection with this book? H. CIGDEM YORGANCIOGLU: I have worked in various venues including UPA-International Politics Academy, where I have been researching and producing ideas for years, producing works for refereed journals and presenting seminars and conferences in different geographies or academic institutions. In order for these studies to go deeper, I had to study at this faculty due to my need to strengthen knowledge and method, as well as my respect for both the academic field and all academics. Although I am in a sincere production process based on devoted research and work, this was also a responsibility for me because I did not want to be among those who make judgments outside the field without being fully involved in the field of political sciences in terms of education. I am about to start the second semester of the second year this month (February 2025) and I am receiving my education with great pleasure. The pleasure of doing the job properly is different. It has to do with books. I believe that it is our responsibility to provide insight into the transfer of the scientific language of politics from new generation technologies to political science in its historical and philosophical context, to develop supportive curriculum programs, to fill the content and meaning of the conferences we hold as much as possible, and to move forward by constantly improving ourselves. In your HOMO HOMINI MANIPULUS books, perception shaping elements are examined from different perspectives in different professional fields, from the press and media to the film world, from the energy sector to the health sector, from the education and academic world to philosophy and social psychology, from world history to forensic sciences, from artificial intelligence and digital technologies to the world of finance, money and banking. In your opinion, how does this perception mechanism work in general in these different fields? H. CIGDEM YORGANCIOGLU: Perception can be defined as experiencing the world through the senses. As the eye cells convert light patterns into neural impulses that are instantly transmitted to the brain, the object we perceive in the external world is merely a reconstruction within the mind. What our conscious minds are truly conscious of is not the objects themselves, but what the objects do; through the transmission of light and information to the mind, the mind is truly conscious of a kind of “seeing” and “hearing.” Because the quality of our sensory experience is so vital, it is also highly subjective and in many ways misleading; the world is thought to be one way, when in fact it is different. For example, a person who reads this book or attends trainings and workshops can easily analyze a movie like 12 Angry Men. The Representation of Women Who Run With the Wolves in Jungian Psychology and Media Manipulation can better interpret the contextuality of the collective subconscious and media manipulation. Returning to the subject, in this context, our perceptions are not always in the same vibrational harmony with things “out there” in the world itself. Moreover, our perceptions are dependent on patterns inherited from our ancestors’ long-past evolution, and many of these contribute to the survival of our species, as well as its progress and evolution. At the same time, these same perceptions deceive us into believing that the representations provided by our senses and brains are ultimately reliable. Many subtle points are touched upon in this book, from cognitive errors to the tricks the brain plays on us. Here, when the media strays from the ethical line, it has the potential to shape and change these perceptions, and if the source of manipulation is not read well, we, as individuals and as a society, move away from the truth itself. I would like this book to be evaluated as a tool that provides strength in creating a more rational, more conscientious, sensitive, and conscious society while creating situational awareness. How can perception be shaped if there is manipulation in the media? H. CIGDEM YORGANCIOGLU: The media essentially plays a major role in determining which political and social issues will become the focus of public attention. If journalists, politicians or political experts, focus on a few highprofile figures, such as politicians or political experts, away from the main issues, and only highlight individuals, or if they cherry-pick topics and neglect others, creating a subjective and/or biased flow that they see as newsworthy events, this can create a “perception that does not work in favor of society”. In addition, if we remember that the ways in which media members, journalists, select, narrate and dramatize events with bias and distortions, often have the potential to trivialize, personalize and polarize complex social issues, supporting guides are needed to provide the public and new generations with such situational awareness and how to develop this awareness in order to avoid being misled. The world needs prosperity, peace and tranquility, not division. By nature, man is mentally inclined to run away from that which weakens him and to distance himself from that which his mind tends to control, but sometimes, if he cannot read the language of manipulation, he will not know what to avoid being exposed to, away from situational awareness. What do you think are the main factors that are important when it comes to exposure to manipulation? H. CIGDEM YORGANCIOGLU: If we cannot read cognitive biases in media production and consumption, if we cannot make sense of the intersections and contexts of media manipulation and political discourse, if we cannot interpret the language of scientific politics and propaganda objectively, if the role of critical thinking and rational skepticism in media literacy is not understood, we are still far from the truth. If our perception is wrong and we move away from the truth; if we try to understand life with a way of existence based on our hallucinations, we are at a loss. If we deceive ourselves or someone else or allow ourselves to be deceived, this increases the possibility of harming both ourselves, the society we live in, and even the entire universe, and of moving away from our humanity. So, do you think the media constantly misleads and manipulates the public? H. CIGDEM YORGANCIOGLU: We definitely stand against media practices based on the perception of presenting news and information in a biased or irresponsible manner or distorting them in order to sensationalize stories or attract viewers, on the other hand, if we say that the media completely misleads and directs society and is useless, this would be an unfair accusation and a generalization. This is a fallacy that veils our minds and consciences. In order to stay away from the illusions in case we make such a generalization, we have particularly drawn attention to the subject of “fallacy” and included it in our curricula. Ethical media is always beneficial for society. It is valuable for people to understand their feelings without losing the guidance of reason and to search for ways to provide benefit without harming the entire living world in a society without straying from the ethical compass. If there is order in the universe, such as the yin-yang balance, there is also chaos. Our argument is that there is enough chaos, the waters are a little muddy in a global sense and we need to clarify. In other words, the scales are the unethical media tending to lose their balance compared to ethical media. Otherwise, it is also possible to create an ethical society of prosperity, knowledge, science and peace by taking the wind of ethical media and using its power for positive change and encouraging informed, constructive dialogue. Therefore, in order to better understand the facts and problems, events and facts according to the situationality of the events and considering the period conditions and conjuncture, we present our 360-degree CLC360 -MIM CHI 360 Education learning courses and workshops for the academic world, corporate life, professionals and the entire human family and to bring a new perspective to their inspiration and insights to the entire family of living (human, animal, plants )
INTERVIEW WITH CIGDEM YORGANCIOGLU ABOUT HER NEWLY PUBLISHED BOOKS “HOMO HOMINI MANIPULUS”
